It’s been a long winter here and after months of eating chips on the couch watching movies, I have decided to get fit for summer. I was just at a spin class before, and in between thinking I might actually be sick and pass out, I thought now might be a good time to quickly whip our company website into shape as well. A Spring clean if you like.
Here’s my 5 tips on how to quickly Spring clean your website and freshen it up without undergoing a whole redesign.
- Opening Paragraph of your home page. If it says “Welcome to our company, please have a look around our site” give yourself a slap. They know it’s your company and they already are looking around your site. How about you tell them what you do! Much better to lead with “Our company is based in this town and we specialize in this, this and this.” It will help your search engine rankings and it will let users know straight away if they should go any further into your site. If your company has added a service or slightly changed it’s focus, be sure to reflect that early on in your content.
- Our People Section – Your most important asset are your people. Make sure your new staff are added promptly and staff who have left are taken down.
- News Section – do you have a news section – when was it last updated? Time to get honest with yourself, are you going to make the effort to stay on top of it or is it just too hard. Or is there no news! If the content is over a month or two old – it’s not news any more. Archive the news and get rid of that section, because it is just making your company look like nothing ever happens there.
- Images on the home page. Well – images site-wide actually, but especially if you have static images on the home page that could be freshened up, do it. It makes a huge visual difference and gives users a sense of things happening within your company.
- Check your links. Content may have been moved or links to external sites might now be irrelevant or pointing to pages that are no longer there. Make sure there are no dead links on your site – that is a bad look. It’s also bad for your SEO – so get it sorted now.
That’s it. And unlike my spin classes, it won’t take very long at all to get a good result.
