Stephen’s Digital Advertising Blog

New features for iPhone OS 3.0 look good.

March 23, 2009 · Leave a Comment

The preview of the iPhone 3.0 looks good. With over 100 new features, there is a lot to look forward to. It is good to see thaey have addressed what has been a fairly fundamental functional ommission til now – being able to send photos, contacts, audio files, and location via MMS. It’s worth holding of getting your Iphone just for that alone.

However,  probably the most notable update is the new ability to be able to purchase items within an application. This means that now iPhone applications can sell products or application upgrades wiht the actual application. The further opportunities that this functionality offers for the monetization of your iPhone application other than paying for the inital download could be massive. For more infotmation on the impact of this feature have a read of this very good article on Mashable on how the iPhone 3.0 will create a new mobile economy.

Apple have announced that the iPhone OS 3.0 will be out in June. I’d be on the lookout for a decent iPhone application developer if I were you.

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